NOTICIAS DESTACADAS

NFL Training Camp dates & Locations

Following is the training camp list of sites and rookie and veteran reporting dates:AFC TEAM SITE LOCATION ROO...

10 Jul 2012 | 0 comments | Read more

NFL Minicamp & OTA dates announced

Following are the rookie and veteran minicamp dates for 2012, as well as the organized team activity (OTA) dates.Clubs are permitted to hol...

11 May 2012 | 0 comments | Read more
NOTICIAS

NFL Rules - A constant evolution

Rule changes have been made throughout the history of the NFL to improve the game, make it more exciting and reduce the risk of injury. Saf...

03 Aug 2012 | 0 comments| Read more

New NFL rules for 2012

A number of playing-rules changes were approved by NFL clubs for the 2012 season. The primary focus of those changes was enhancing player s...

03 Aug 2012 | 0 comments| Read more

NFL continues to emphasize players health and safety

As part of its focus on player health and safety, the NFL has made more rules changes, introduced enhanced sideline concussionprotocols and...

03 Aug 2012 | 0 comments| Read more

NFL.com Fantasy Football integrates Google+ Hangouts

First Google+ Hangout Integration Into Fantasy Game Only on NFL.com NFL.com Fantasy Football Presented by Verizon Introduces First-Ever Tab...

03 Aug 2012 | 0 comments| Read more

NFL BREAKING NEWS

    NFL.com

PARTIDOS ESTELARES

Super Bowl XLVI: Domingo 5 de Febrero 2012

NEW YORK GIANTS–NFC ESTE (12-7) EN NEW ENGLAND PATRIOTS–AFC ESTE (15-3) SERIELÍDER (TEMPORADA REGULAR)GIANTSPATRIOTS 5-4RACHAS (TEMPORADA R...

01 Feb 2012 | 0 comments| Read more
FOOTBALL TOUR 2012

Todo sobre el Football Tour

Necesitamos mas Football y Varsity Travel te llevan al FOOTBALL TOUR 2012, 9 días a puro Football, juegos de ...

31 Mar 2012 | 1 comments| Read more
Columna de Germán Martinez

Mariscales en la mira

El mariscal de campo es una de las posiciones en la NFL con más presión y más responsabilidad. Los ...

03 Aug 2012 | 0 comments| Read more
Columna de Fernando Fumagalli

Selecciones de Equipos en la AFC

AFC NORTEBALTIMORESelecciones del draft 2012: • Ronda 2, pick 35 global: LB Courtney Upshaw, Alaba...

28 May 2012 | 0 comments| Read more
Reglas NFL

NFL Rules - A constant evolution

Rule changes have been made throughout the history of the NFL to improve the game, make it more exc...

03 Aug 2012 | 0 comments| Read more
Columna de Michael Ellis

Junior Seau que en paz descanse

El pasado Miércoles 2 de Mayo falleció Junior Seau, un excelente (sino uno de los mejores) Lineback...

10 May 2012 | 0 comments| Read more
Columna de Ezequiel Ramírez Beltrán

Colts intentan vender un total de 3,000 entradas

Hay una razón de optimismo en los Indianapolis Colts estos días, pero los fans aparentan estar toma...

04 Jun 2012 | 0 comments| Read more
Agentes Libres

NFL Unrestricted & Restricted Free-Agent

(Based on official notification to NFL office as of 5/29/12) 1) 143 UNREST...

30 May 2012 | 0 comments| Read more
NOTICIAS NFC

Redskins minicamp: RG3 speaks

ASHBURN, Va. -- Yes, I watched practice in the new bubble. And yes, I spoke with several different players on the roster. But Washington Redskins rookie quarterback Robert Griffin III gave a news conference at the end of the day,...

13 Jun 2012 | Read more
NOTICIAS AFC

Andrew Luck already looking like a pro on Day 1 with Colts

INDIANAPOLIS -- Tuesday was Day 1 for Andrew Luck in working with his veteran Indianapolis Colts teammates, but if you didn't know that beforehand, you'd probably have missed it.Yes, he threw one up for grabs down the middle of t...

13 Jun 2012 | Read more
COMBINE

Big numbers for 2012 NFL Scouting Combine

NFL NETWORK, NFL.COM & NFL MOBILE More than 6.5 Million Viewers Watched Combine on NFL NetworkSunday QB-WR-RB workouts set Combine viewership mark Unique Users on NFL Digital Properties Jump 37% Fans enjoyed the NFL Scouting Comb...

08 Mar 2012 | Read more
DRAFT

New draft rules an opportunity for A's, Giants

No matter how much baseball tweaks its draft and promotes it on its own network, it'll never carry the weight of the NFL and NBA drafts.Even if it steals the riveting idea of ping-pong poker.This year's draft, which runs Monday t...

04 Jun 2012 | Read more

LO MAS VISTO

SUPER BOWL

Chicago’s a great city

Chicago’s a great city, but it wouldn’t be a pretty site for Super BowlThe 2016 Chicago Super Bowl Committee, chaired by Ted Williams’ frozen head, has released its official tailgating menu. See if you can recognize a theme:Froze...

04 Jun 2012 | Read more
ENTREVISTAS

Goodell - 2012 NFL Draft Pop-up store

Commissioner Roger Goodell2012 NFL Draft Pop-uo Store Media Availability April 2, 2012 On how suspended Saints personnel’s appeal will differ from recent conversations on the bounty-rule violation:That is what we will have to wai...

02 Apr 2012 | Read more
FANTASY NMF

NMF Fantasy

CAMPEONES NMF FANTASYComo todos los años de en NMF se consagra un Campeón en el NMF Fantasy Football, algunos de los que compiten lo hacen desde que empezamos a competir hace res años tras, por el momento el campeón no ha sido el...

31 Mar 2012 | Read more
Roger Goodell

Roger Goodell appears a few moves ahead of everyone in the NFL

Roger Goodell is winning. He hasn’t met a player or an issue he couldn’t beat with a superior gaze. You have to admit that he is a success as NFL commissioner, if the definition of success is exercising control over 1,700 athlete...

04 Jun 2012 | Read more

LIGAS LATINAS

Countdown to Super Bowl XLVI – Pepsi's Super Bowl Efforts Emphasize Music, 'X Factor' Throughout - Ingles

For those hosting Super Bowl parties this Sunday, greasy food, beer and a giant TV are all must-haves. But what about music?

Pepsi plans to make music -- and to some extent its $60 million "X Factor" sponsorship -- the common thread in its Super Bowl efforts, said Shiv Singh, global head of digital for PepsiCo Beverages. "A lot of people don't realize how big music is to the Super Bowl," he explained. "If you think about the Super Bowl, there's the game itself, the advertising and then halftime. At halftime, you're dialing up the TV to listen to the performance, in this case Madonna. And after the game, music kicks in a lot more."

A 60-second ad, "King's Court," will feature Elton John and "X Factor" winner Melanie Amaro. The tagline for the ad, created by TBWA/Chiat/Day is "Where there's Pepsi, there's music." A music video featuring Ms. Amaro singing a contemporized version of Aretha Franklin's "Respect" will be available when consumers use the Shazam app on the commercial. And the brand has also partnered with Pandora to curate a Super Bowl-themed station for consumers looking for the perfect game-day playlist.

Pepsi is also using the Pepsi Sound Off platform, which was modeled after Twitter and introduced as a way for "X Factor" fans to connect. Celebrities, including New York Jets' Mark Sanchez, will take turns hosting the platform during the game. The site has been given a football-themed update.

Sound Off was initially built for "The X Factor," but Mr. Singh said he's "fairly confident" that users will be interested in Super Bowl conversations -- and, eventually, other types of conversations. Mr. Singh said Sound Off is considered a "strategic asset" and will continue to be used as a way for consumers to connect during pop-culture moments.

"The entry point is the advertising," Mr. Singh said. "Everything builds really nicely and bleeds and flows, compared to some other advertisers for whom Super Bowl is an isolated initiative."

Rival Coca-Cola's second-screen plans involve a pair of polar bears reacting to the game and the ads, and Mr. Singh said the approaches are fundamentally different.

"What we're doing with a social-TV platform is hosting a party for consumers and people across America," he said. "If consumers want to rate and rant about the ads, they're more than welcome to," Mr. Singh said. "[Coca-Cola's] approach is very different. The impression I get is it's a competing second-screen experience. It's not consumers talking about the game with each other; it's talking to ad characters. We care less about what polar bears do and more about what real people do and say."

"The X Factor," for its part, was back in the headlines this week when producers said host Steve Jones and judges Paula Abdul and Nicole Scherzinger would not return for the show's second season. Some thought the timing overshadowed the "X Factor" Super Bowl tie-in, but it seemed just as likely to make the show top-of-mind again for Super Bowl viewers.

(source Ad Age)

Posted by Necesitamos Mas Football on 1:45 p. m.. Filed under , , . You can follow any responses to this entry through the RSS 2.0

0 comentarios for Countdown to Super Bowl XLVI – Pepsi's Super Bowl Efforts Emphasize Music, 'X Factor' Throughout - Ingles

Publicar un comentario

Photo Gallery