NOTICIAS DESTACADAS

NFL Training Camp dates & Locations

Following is the training camp list of sites and rookie and veteran reporting dates:AFC TEAM SITE LOCATION ROO...

10 Jul 2012 | 0 comments | Read more

NFL Minicamp & OTA dates announced

Following are the rookie and veteran minicamp dates for 2012, as well as the organized team activity (OTA) dates.Clubs are permitted to hol...

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NOTICIAS

NFL Rules - A constant evolution

Rule changes have been made throughout the history of the NFL to improve the game, make it more exciting and reduce the risk of injury. Saf...

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New NFL rules for 2012

A number of playing-rules changes were approved by NFL clubs for the 2012 season. The primary focus of those changes was enhancing player s...

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NFL continues to emphasize players health and safety

As part of its focus on player health and safety, the NFL has made more rules changes, introduced enhanced sideline concussionprotocols and...

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NFL.com Fantasy Football integrates Google+ Hangouts

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NFL BREAKING NEWS

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PARTIDOS ESTELARES

Super Bowl XLVI: Domingo 5 de Febrero 2012

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01 Feb 2012 | 0 comments| Read more
FOOTBALL TOUR 2012

Todo sobre el Football Tour

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31 Mar 2012 | 1 comments| Read more
Columna de Germán Martinez

Mariscales en la mira

El mariscal de campo es una de las posiciones en la NFL con más presión y más responsabilidad. Los ...

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Columna de Fernando Fumagalli

Selecciones de Equipos en la AFC

AFC NORTEBALTIMORESelecciones del draft 2012: • Ronda 2, pick 35 global: LB Courtney Upshaw, Alaba...

28 May 2012 | 0 comments| Read more
Reglas NFL

NFL Rules - A constant evolution

Rule changes have been made throughout the history of the NFL to improve the game, make it more exc...

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Columna de Michael Ellis

Junior Seau que en paz descanse

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Columna de Ezequiel Ramírez Beltrán

Colts intentan vender un total de 3,000 entradas

Hay una razón de optimismo en los Indianapolis Colts estos días, pero los fans aparentan estar toma...

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Agentes Libres

NFL Unrestricted & Restricted Free-Agent

(Based on official notification to NFL office as of 5/29/12) 1) 143 UNREST...

30 May 2012 | 0 comments| Read more
NOTICIAS NFC

Redskins minicamp: RG3 speaks

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NOTICIAS AFC

Andrew Luck already looking like a pro on Day 1 with Colts

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COMBINE

Big numbers for 2012 NFL Scouting Combine

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DRAFT

New draft rules an opportunity for A's, Giants

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LO MAS VISTO

SUPER BOWL

Chicago’s a great city

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ENTREVISTAS

Goodell - 2012 NFL Draft Pop-up store

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FANTASY NMF

NMF Fantasy

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Roger Goodell

Roger Goodell appears a few moves ahead of everyone in the NFL

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LIGAS LATINAS

Countdown to Super Bowl XLVI – GE Joins Super Bowl With Ads Designed to Inspire - Ingles

General Electric will air two commercials in the Super Bowl, but the ads aren't as boisterous or humorous as those you'll see from Volkswagen, Pepsi or many other marketers.

The company is "running two new spots as part of a new broader company initiative that starts with the Super Bowl," said GE spokeswoman Leigh Farris. One spot is set to run in the first slot of the fifth break of the first half of the game, while the second is slated to air in the third break of the second half, she said.

Super Bowl viewers looking for cuddly dogs, flashy celebrities or other glitzy hallmarks of Super Bowl advertising will not find them in GE's work, which was created by BBDO. Instead, the company hopes to draw an emotional response with commercials that show how the work of General Electric employees creates ideas and products that help people and even the United States, Ms. Farris suggested. One spot will focus on GE's work with energy -- even touting its role in powering Budweiser breweries -- while the other will feature the company's appliances.

While humor and panache often wash across the ad roster of every Super Bowl, some marketers choose a more somber or inspirational route. In many cases, Super Bowl sponsors use their commercials not only to speak to the broad public, but also to deliver a message to its own employee base, most of whom are probably watching the event. At least one other Super Bowl advertiser is expected to run an ad before the game that plays upon this theme.

GE planted the seeds of this campaign last year, when it ran commercials showing GE employees learning how the company's medical equipment helped diagnose cancer in a patient and workers from the company's aircraft unit seeing a General Electric engine placed into a plane. GE is set to burnish its new ads with plenty of digital media, Ms. Farris said, including an opportunity for viewers to tell GE what they think is working in their own communities and perhaps deflect some of the "current negativity" brought on by a weak economy.

GE likely had good impetus to run these ads. For years, the company has run the bulk of its TV advertising on properties owned by NBC Universal, of which it was majority owner. As part of a deal to sell majority ownership of NBCU to Comcast Corp., GE pledged to continue to support NBC Universal with advertising. NBC is broadcasting the Super Bowl this year.

With ad packages for this year's Super Bowl said to be running between $3 million and $4 million, GE may have found a way to burnish its corporate spirit and fulfill its commitment to NBC Universal in one fell swoop.

(source Ad Age)

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