Dez Bryant channelling his Core Synergy - Ingles

Expect to see Dallas Cowboys wide receiver Dez Bryant sporting a new piece of equipment this season. Bryant recently landed an endorsement deal with Core Synergy, a company that produces Titanium wristbands.

Like other athletic wristwear products, the Core Synergy bands are advertised to relax muscles and relieve wrist and joint pain. But Core Synergy also differs from its competition because of a patented decagon-shaped, titanium-infused, silicone band.

Available for purchase in September, the Bryant blue and white wristbands will feature his signature.

“Dez Bryant is a playmaker for the latest edition of America's team, the Dallas Cowboys. He personifies what Core Synergy stands for,” said Michael H. DiSabato, CEO of Lutte Licensing Group. “We’re thrilled to add him to our growing list of star athlete endorsers.”

Lutte Licensing Group also endorses NFL players like Philadelphia Eagles quarterback Michael Vick, Pittsburgh Steelers center Maurkice Pouncey and Green Bay Packers linebacker AJ Hawk.

The Core Synergy wrist bands were a hot topic recently on the campus of Ohio State University . Several OSU football players sported the wrist bands that included the letters “JT,” a gesture to show support for former head coach Jim Tressel . However, the university banned the players from wearing them because of concerns that the wristbands could be an NCAA violation.

Tressel resigned in May amid violations for failing to inform the NCAA that his players had received improper benefits. This article was written by Jon Machota and appeared in The Dallas Morning News.