Countdown to Super Bowl XLVI – that's the ticket - Ingles
It’s officially Super Bowl weekend in Indianapolis. It’s also Christmas morning for ticket scalpers across the country.
Just 72 hours shy of kickoff for America’s premier sporting event, scalpers and bargain-hunters on-site in the Circle City and online across the world have continued swapping seats at record rates. The average admission price into Super Bowl Bowl XLVI, held Sunday at Lucas Oil Stadium, was holding steady at $3,395 as of late Thursday afternoon, according to data from SeatGeek.
If recent Super Bowls are any indication, the average ticket price should drop over the weekend of the big game. Typically, thousands of tickets (usually rumored to be those of NFL players and owners that are leaked to sites like StubHub and eBay) hit the secondary market, collectively dropping the average price down a few hundred dollars.
“Ticket prices are still record-setting by our standards, but we’re seeing prices gradually trend down both on the budge and premium ends,” Will Flaherty, Director of Communications for Seat Geek, said Thursday at the JW Marriott hotel in Indianapolis.
By comparison: last year in Dallas, tickets sold at an average price of $3,067, the highest ever recorded in the Super Bowl's 45-year history.
Since the conclusion of both conference title games on Jan. 22, Super Bowl XLVI has seen a slight edge; average ticket prices predictably peaked the following Monday at $3,943. A week ago Thursday, they had dipped to $3,530.
Also important to note: Super Bowl XLV in Dallas seated over 103,000 fans; Lucas Oil Stadium will seat roughly 68,000 on Sunday, per the NFL. With fewer seats available and two teams hailing from massive urban markets, it's no surprise ticket prices are up.
SeatGeek is reporting a 12 percent decline in tickets this week compared to 10 days prior. The “Get in Price” – deemed the lowest price a fan could pay for a ticket anywhere in the stadium – was running for $2,200 as of Thursday, and SeatGeek hadn’t tracked a seat for any cheaper at any point this week.
The overall average of $3,395 is down just $105 dollars from the average of $3,500 earlier in the week. There have been some modest declines in 600-level seats ($2,448 now compared to $2,794 over the 10 days prior).
Additionally, 100-level seats are down 13 percent from where they were earlier in the week. The average since Monday has been $4,497; previously they had been selling around $5,193.
(source Indianapolis Star)
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