NFL OPENING KICKOFF 2010 PRESENTED BY EA SPORTS - Ingles

TO CELEBRATE START OF THE NFL SEASON AND
NEW ORLEANS SAINTS SUPER BOWL CHAMPIONSHIP

THURSDAY, SEPTEMBER 9

SHOW TO FEATURE PERFORMANCES BY
DAVE MATTHEWS BAND AND TAYLOR SWIFT

NBC/NFL Network Special On Sept. 9, 7:30-8:30 p.m. ET

Precedes The 2010 NFL Kickoff Game:
MINNESOTA VIKINGS vs. NEW ORLEANS SAINTS

It’s time to get Back To Football as the NFL begins its 91st season with a celebration in its special pregame show, "NFL OPENING KICKOFF 2010 PRESENTED BY EA SPORTS” – 7:30 PM ET Thursday, September 9. DAVE MATTHEWS BAND and TAYLOR SWIFT are scheduled to perform.

There will be simulcast coverage of the 60-minute pregame show which will air from 7:30 – 8:30 PM ET on NBC and NFL Network. The live pregame broadcast also will be available via NFL Mobile only from Verizon.

The performances are part of the celebration to kick off the 2010 season and to honor the Super Bowl champion New Orleans Saints and the city of New Orleans.

The show leads into the season opener between the Saints and the Minnesota Vikings at the Superdome (NBC, Westwood One Radio Sports, 8:30 PM ET).

The NBC show will feature performances by Grammy Award winning artists Dave Matthews Band and Taylor Swift and will be broadcast live from Jackson Square. More concert details including information on how the public can have a chance to join the live audience at Jackson Square will be announced shortly.

This is the seventh consecutive year the NFL has saluted the Super Bowl champions with the opening game in their stadium on a Thursday in primetime.

NFL OPENING KICKOFF 2010 will be executive produced by RICKY KIRSCHNER, the Executive Producer of the Super Bowl pregame and halftime shows and directed by GREGG GELFAND.

In addition to presenting sponsor EA SPORTS, top tier sponsors for the NFL’s Kickoff platform include Coors Light, GMC, Pepsi, Snickers, Verizon, and Visa and associate sponsor Gatorade.

HISTORY OF NFL OPENING KICKOFF EVENTS

DATE, LOCATION, NETWORK, TALENT, GAME

9/5/2002
Times Square, New York
CBS, MTV, VH1 and ESPN
Bon Jovi, Enrique Iglesias, Alicia Keys, Eve, Cast of Broadway musical Rent with Joey Fatone of NSYNC
San Francisco at NY Giants (ESPN)

9/4/2003
The National Mall, Washington, DC
ABC
Aerosmith, Mary J. Blige, Aretha Franklin, Britney Spears, Good Charlotte
NY Jets at Washington (ESPN)

9/9/2004
Gillette Stadium, New England/ Metropolitan Park, Jacksonville
ABC
Boston Pops, Mary J. Blige, Destiny’s Child, Elton John, Toby Keith, Lenny Kravitz (NE); Jessica Simpson (Jax.)
Indianapolis at New England (ABC)

9/8/2005
Gillette Stadium, New England/ Los Angeles Coliseum, LA/Detroit
ABC
Green Day, Santana, Michelle Branch, Ozzy Osbourne, Trisha Yearwood (NE); Kanye West, Maroon 5, Good Charlotte, Rihanna (LA); Rolling Stones (taped from Detroit)
Oakland at New England (ABC)

9/7/2006
Heinz Field, Pittsburgh/Miami
NBC
Rascal Flatts, Martina McBride (Pitt.); Diddy, Cassie, Yung Joc, Tego Calderon (Miami)
Miami at Pittsburgh (NBC)

9/6/2007
RCA Dome, Indianapolis
NBC, NFLN
John Mellencamp, Faith Hill, Kelly Clarkson, Hinder, Keyshia Cole, Voices of Unity Youth Choir
New Orleans at Indianapolis (NBC)

9/4/2008
Columbus Circle, New York City
NFLN, NBC
Natasha Bedingfield, Keith Urban, Usher
Washington at New York Giants (NBC)

9/10/2009
Heinz Field, Pittsburgh
NFLN, NBC
Tim McGraw, The Black Eyed Peas
Tennessee at Pittsburgh (NBC)

9/9/2010
Superdome, New Orleans
NFLN, NBC
Dave Matthews Band, Taylor Swift
Minnesota at New Orleans (NBC)