Countdown to Super Bowl XLVI - AdAge Super Bowl Ad Chart - Ingles

With packages including 30-second spots in the Super Bowl XLVI going for as much as $3.5 million -- although not everyone is paying that price -- and the marketer-approved match-up between the New York Giants and the New England Patriots set, all eyes are focused on NBC's coming broadcast of the event, scheduled to take place in Indianapolis on Feb. 5.

Volkswagen has deployed a chorus of dogs barking out Darth Vader's theme to tease its sequel to last year's "The Force." Kia is taking its 60-second commercial, featuring an "extreme dream sequence" including model Adriana Lima and Motley Crue, to movie theaters and YouTube before the game. Advertising Age is monitoring all the comings and goings, ad debuts, offbeat strategies and new ad techniques around Super Bowl XLVI.

Here's our rundown of known 2012 Super Bowl sponsors. Check back often as we update the list heading into the game.

2nd Story Software
Buy: One 30-second ad slated to air in the fourth quarter of the game.
Creative: As tax time nears, company will promote its TaxACT tax-preparation software that allows them to prepare their federal taxes for free
Agency: J.W. Morton and Associates, with production duties handled by Mechaniks

American Honda Motor
Buy: One ad to air in the fourth quarter of the game
Creative: The ad will introduce the redesigned CR-V. The company has teased a teaser video featuring Matthew Broderick reprising his famous movie character Ferris Bueller.
Agency: Independent RPA

American Honda's Acura
Buy: To be determined
Creative: To be determined
Agency: To be determined

Anheuser-Busch InBev
Buy: A-B InBev has purchased four and a half minutes of ad time in this year's game, and run six ads in total. A-B InBev is perhaps the Super Bowl's largest ongoing sponsor and typically buys up to between three and four minutes' worth of ad inventory.
Creative: Two 30-second ads in the first quarter will tout Bud Light Platinum; One 30-second spot just before halftime and one 60-second spot in the fourth quarter for Bud Light; and two 60-second spots (one in the second quarter and one in the third quarter) for flagship Budweiser.
Agency: Translation, led by Steve Stoute and Jay-Z among other, is doing the Bud Light Platinum ads. Bud Light is handled by McGarry Bowen(the 60-second ad) and Cannonball (The 30-second ad). The Budweiser ads come from Anomaly.

Audi of America
Buy: One 60-second spot
Creative: Audi's commercial, its fifth consecutive entry in the Super Bowl, suggests its cars' bright headlights could kill vampires.
Agency: Independent Venables , Bell & Partners

Best Buy
Buy: One 30-second spot
Creative: Expected to focus on a new product or service launch. Justin Bieber and Ozzy Osbourne held forth in the retailer's 2011 Super Bowl effort, its debut in the big game.
Agency: Crispin Porter & Bogusky is handling creative.

Bridgestone Americas
Buy: Two 30-second spots, one slated to air in the first spot in the break at the end of the first half and the second slated to run in the final pod of the third quarter.
Creative: Look for sports celebrities including Troy Aikman to lend a hand in ads that explore fictional scenarios in which Bridgestone Ecopia tires help change the world of sports.
Agency: Independent Richards Group is handling creative.

CareerBuilder
Buy: One 30-second spot
Creative: Not yet determined. All eyes will be on CareerBuilder to see if its next Super Bowl ad makes use of chimpanzees, a practice that has come under scrutiny in recent years.
Agency: Work is being done in-house.

Cars.com
Buy: One 30-second spot in the third quarter
Creative: A car shopper's confidence, enabled by Cars.com research, emerges in the form of a second head that sings. Viewers who use Shazam (the smartphone app that can identify songs' titles and artists) to tag the commercial will earn $1 for one of seven children's charities.
Agency: Omnicom Group's DDB Chicago

Century 21
Buy: One 30-second spot in the third quarter
Creative: The realtor is making its debut in the Super Bowl. Donald Trump, Deion Sanders and Apolo Ohno will appear in the spot. Century 21 will also sponsor half an hour of NBC's pre-game festivities.
Agency: Independent shop Red Tettemer & Partners of Philadelphia

Chrysler
Buy: One 60-second spot
Creative: Despite making a huge splash with last year's whopping two-minute ad touting vehicles that were "Imported from Detroit" over an Eminem song, Chrysler will not be attempting to one-up itself. Expect an ad focused on its vehicles, not a broader story
Agency: To be determined

Coca-Cola
Buy: At least one spot. Coca-Cola has become one of the Super Bowl's major sponsors in recent years after staying away from the event for a long while.
Creative: In what appears to be a first, Coca-Cola has prepared two versions of a minute-long commercial to run during the second quarter and won't choose which runs until it sees how the game is unfolding. The ad, "Catch," shows two polar bears watching the Super Bowl, each wearing a scarf in his team's colors: red and white for the Giants and blue and white for the Patriots. The bear whose team is losing will step outside the cave, see a group of other bears lounging and drinking Coke, and catch -- with difficulty -- a bottle of Coke they throw him. The ad with two versions is part of an integrated campaign featuring the two bears watching the game live and sharing their reactions to plays, the halftime show and commercials at www.cokepolarbowl.com.
Agency: Independent Wieden & Kennedy

Dannon Yogurt
Buy: One 30-second spot, set to air in the third quarter
Creative: Actor John Stamos will tout Dannon Oikos Greek yogurt, a reaction, perhaps, to the growing popularity of the Greek yogurt category.
Agency: Poptent, with help from WPP's Young & Rubicam , which is agency of record.

E-Trade
Buy: One 30-second spot, placement of which is still being worked out
Creative: The E-Trade baby is back for a fifth consecutive Super Bowl appearance, with a new focus on more mature matters such as changes in family. The commercial, which E-Trade says is first in a series of new ads planned for 2012, shows the campaign's baby "interacting with people facing special life events that trigger a need to consider financial planning."
Agency: WPP's Grey

General Motors
Buy: Five spots
Creative: The company will air three ads for Chevrolet and one ad for Cadillac in the game. Of the Chevy ads, one spot will feature the Camaro, another will highlight the Silverado and a third will spotilght the Sonic. Chevy is also offering a Super Bowl app for smartphones and tablets in a bid to wring extra value from its buy through digital and social media.
Agency: Omnicom Group's Goodby , Silverstein and Partners is lead U.S. agency for Chevrolet.

GoDaddy.com
Buy: Two 30-second spots, one in each half of the game
Creative: One 30-second spot will feature veteran "GoDaddy Girl" and race-car driver Danica Patrick and a reformed version of the Pussycat Dolls, and will focus on the company's 'cloud'-based services. The other ad will feature Ms. Patrick as well as fitness guru Jillian Michaels, and will highlight the company's '.CO' domain-name extension.
Agency: Handled in-house

H&M
Buy: One 30-second spot slated to air in the second quarter of the game
Creative: The fashion retailer, entering the Super Bowl ad roster for the first time, will launch its David Beckham Bodywear collection, prompting thoughts that its ad might feature the celebrity soccer player moving around in his skivvies.
Agency: Handled in-house

History Channel
Buy: One 30-second spot
Creative: The ad will depict "another day at the office" for the people of the swamp depicted in the cable outlet's series "Swamp People"
Agency: Handled in-house

Hyundai
Buy: Two 30-second spots, one in first quarter and one in fourth quarter
Creative: Automaker is expected to be less serious than in earlier, establishing Super Bowl spots and focus more on sparking an emotional connection with consumers.
Agency: Innocean, Hyundai's internal agency

Kia Motor
Buy: One 60-second spot in the fourth quarter
Creative: An "extreme dream sequence" ensues after the Sandman accidentally spills a whole bag of magic dust on a sleeping husband. The dreamscape -- promoting the Kia Optima Limited -- includes celebrities and quasi-celebrities including Motley Crue, model Adriana Lima, MMA fighter Chuck Liddell and champion bull rider Judd Lefew. Kia is premiering the commercial starting Feb. 2 on YouTube and in movie theaters using National CineMedia's FirstLook pre-movie program. Short teaser clips will appear on TV and in movie theaters.
Agency: Independent David + Goliath, in its third consecutive Super Bowl appearance for Kia

Mars Inc's M&M's
Buy: One 30-second spot in the first quarter
Creative: M&M's returns to the Super Bowl for the first time since 1998, marking its second appearance in the event. In the interim, Mars has put most of its emphasis in the game on its Snickers candy bar. M&M's will be introducing a new character in its line of animated spokescandies: Ms. Brown.
Agency: Omnicom Group's BBDO

Met Life
Buy: To be determined
Creative: To be determined
Agency: MDC Partners' Crispin Porter + Bogusky

Paramount Pictures
Buy: To be determined
Creative: Trailers. One movie that could get a spotlight is "G.I. Joe: Retaliation" .
Agency: In-house

PepsiCo 's Doritos
Buy: At least two 30-second spots
Creative: Pepsi 's Frito-Lay unit is running its usual "Crash the Super Bowl" contest that asks amateur ad-makers to crate their own 30-second ad, with the winner's creation being shown during the Super Bowl. Popular comedy team The Lonely Island will also create a 30-second spot.
Agency: Omnicom Group's Goodby Silverstein and Partners is assisting.

PepsiCo Beverages
Buy: Pepsi will run two 30-second commercials during the Super Bowl, though the marketer is said to be considering a 45-second spot for PepsiMax.
Creative: One spot will feature the winner of Fox's "X Factor," into which Pepsi has sunk $60 million as lead sponsor.
Agency: Omnicom Group's TBWA /Chiat/Day is lead agency for the company's best-known drink.

Relativity Media
Buy: One spot to air in fourth quarter of the game
Creative: Trailer for "Act of Valor," an action movie that features real Navy SEALs.
Agency: In-house

Samsung Electronics
Buy: To be determined
Creative: Samsung is reportedly running the latest version of its "Next Big Thing" mocking Apple fans to promote the Galaxy S II smartphone.
Agency: To be determined

Skechers
Buy: One spot to run just before the two-minute warning in the first half of the game.
Creative: Entrepreneur Mark Cuban will star along with a bulldog named "Mr. Quigley" in a commercial promoting the Skechers' GoRun shoe line.
Agency: To be determined

Teleflora
Buy: To be determined
Creative: To be determined
Agency: To be determined

Toyota
Buy: To be determined
Creative: The campaign is expected to focus on the Camry.
Agency: Publicis Groupe's Saatchi & Saatchi has handled duties for Toyota in the past.

Toyota's Lexus
Buy: One 30-second spot, set to air in the first half of the game. This is the first appearance of Lexus on the Super Bowl ad roster.
Creative: The campaign is expected to focus on the Lexus 2013 GS, with hints that more new models are waiting in the wings.
Agency: Team One is the automaker's agency of record. Attik worked on the creative.

Universal Pictures
Buy: To be determined
Creative: Trailers likely. One film that could get the spotlight is the coming release "Battleship." Universal is part of NBC Universal, which is broadcasting the event.
Agency: In-house

Volkswagen
Buy: One 60-second spot to air in the second quarter
Creative: Expected to focus on the Beetle. VW made one of the biggest splashes in the 2011 Super Bowl, thanks to an early release of an ad featuring a kid in a Darth Vader uniform and his attempt to use the Force on one of the automaker's vehicles. A minute-long teaser for its 2012 entry features dogs in "Star Wars" accessories barking the movie's "Imperial March."
Agency: Interpublic Group's Deutsch LA

Walt Disney Pictures
Buy: To be determined
Creative: Trailers. One film likely to get a spotlight is "John Carter," an action-filled epic centered in outer space.
Agency: In-house