Broncos tickets are selling fast - Ingles

Here was concern at the Broncos' Dove Valley headquarters that the offseason lockout would harm business.

The team had 3,000 season tickets that weren't renewed — about double the usual amount each year. This was well before the Dow Jones Industrial Average plunged 512 points Thursday, so the dissatisfaction couldn't all be blamed on the economy.

But while the NFL lockout was still on, the Broncos went to their season-ticket waiting list and resold 2,500 of those tickets in two weeks. The team held back 500 to put on sale as general admission single- game tickets.

Lockout? If we didn't know better, the lockout seemed to help energize enthusiasm for pro football. The fear of not having the NFL on Sundays may have pinched some excitement into the fan base when fears were not realized.

And that's not just theory. There's data. TiqIQ considers itself the leading "secondary market" ticket indicator. It says the price of the Broncos' "secondary market" tickets have soared 43 percent from last year — from an average of $120.66 in 2010 to $172.67 in 2011. Across the NFL, secondary tickets are up an average of 22.7 percent, from $152.04 to $186.62.
This article was written by Mike Klis and appeared in The Denver Post.