NFL fails to score on its second mag attempt
The NFL has been sacked for a loss again in its second attempt at publishing a magazine.
It was a case of four and out — as in four issues published before the old folderoo.
Eyebrows were raised late last year when NFL Enterprises picked tiny Dauphin Media Group, which already had a spotty record of publishing magazines out of its base in Vancouver, Canada.
At the time, the only two magazines listed on Dauphin’s website, Canadian Architecture & Design and Holmes Magazine, in conjunction HGTV fix-it host Mike Holmes, had both ceased publication.
When the NFL deal was announced last November, Kevin LaForce, NFL vice president of media strategy and business development, said of its selection of Dauphin, “We did our diligence and we feel comfortable they can execute.”
But reports of missed issues began circulating almost as soon as the first issue was slated to come out at the start of the year.
Mike Dunphy, CEO of Dauphin Media, reached out to us on Wednesday to insist that the mag was doing fine and had published four issues since its January debut.
Yesterday, a notice on the NFL website told a different story.
“Thank you for your interest in NFL Magazine. We regret to inform you that at this time NFL Magazine is not accepting any new or renewal orders for this product and will not be publishing additional issues after the Special 2012 Draft Issue, dated April 2012.
“If you are a current subscriber with a fully-paid account and have a balance of unserved issues after the Special 2012 Draft Issue, you will be refunded for all unserved issues.”
The magazine was said to be aiming for a circulation of 400,000 with an annual subscription price of $19.99.
A call to the toll-free number yielded an operator who said she had no further information on the magazine.
Meanwhile, Dauphin’s New York office has apparently been shut down. Calls to the Toronto office connected to an answering machine that was not accepting any more incoming messages.
Dunphy, after contacting us earlier in the week to assure us that all was well at the NFL Magazine, did not return a call to his cell phone yesterday seeking comment.
The NFL last tried to publish a magazine about a decade ago, but suspended publication after three years.
(source New York Post)
Information Regarding NFL Magazine Subscriptions
Thank you for your interest in NFL Magazine. We regret to inform you that at this time NFL Magazine is not accepting any new or renewal orders for this product and will not be publishing additional issues after the Special 2012 Draft Issue, dated April 2012.
If you are a current subscriber with a fully-paid account and have a balance of unserved issues after the Special 2012 Draft Issue, you will be refunded for all unserved issues.
If you have questions regarding your subscription, please email nflmag@emailcustomerservice.com or call 1-800-395-2451 on Monday - Friday 8:00 AM to 12:00 AM Eastern or Saturday - Sunday 9:00 AM - 6:00 PM Eastern and a customer service representative will assist you.
Digital only subscribers with questions may email support@zinio.com at any time.
www.thenflmagazine.com
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